As we Boomers and GenXers build our businesses today, we must shift from the “build and deploy” mentality of then and shift to the “seed and grow” approach in the now.
This episode of Grey Matters takes a brief trip down memory lane as we look back at what all used to go into building a business. Remember how making and collecting payments was all done via paper or hand-to-hand exchanges? How about marketing and advertising when everything was in print or broadcast and cost a fortune? And would you ever start a business without spending weeks on developing a business plan?
So much has changed in how businesses are built and maintained today. And it can be difficult for us to adapt to all the new – dare we say better? – approaches to business building when we've had decades to rely on what was available in the past.
Shift forward with us as Steve helps address our blind spots of how we can adapt business practices of then to work in our business building now.
Also take a listen to the news stories in marketing that captured Steve and Rachel's attention this last week!
Links from this Episode
Steve's News Stories for the week:
Rachel's News Stories for the week:
Steve Dotto – Host
Canada's favourite geek.
For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.
After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.
His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.
Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore – Producer
From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.
In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.
Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.