What's on your to-do list for tomorrow? Prospecting calls, laundry, prep your newsletter, review your blog draft, and what else? Let's go ahead and add podcasting to your agenda!
In this episode of Grey Matters, we get into the specifics of planning a podcast for your business. Since we're pretty much reading your mind, here's what we know going in about why you haven't yet gotten your own podcast off the ground:
- You're afraid of small subscriber or listener numbers
- You're daunted by how much work it'll take
- You're lacking the tech to even create a podcast
These are all reasonable reservations to have, but that's why you really need to listen to this episode so we can dispel your fears and prove the point, purpose, and sheer power of podcasting for your business and brand.
We talk shop about podcasts, too: formats, tech, tools, gear, and even goals. Once you're done, you'll get why there has really never been a better time to get started with your own podcast.
Links from this Episode
AnswerthePublic.com for finding topics people are interested in
Riverside.fm for easy cloud recording
Steve Dotto – Host
Canada's favourite geek.
For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.
After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.
His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.
Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore – Producer
From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.
In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.
Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.