Some people are always active on social media. They share fascinating new posts multiple times a day while still achieving great things.
How do they weave this dark magic?
With the help of a social media dashboard like Buffer.
There are a lot of great social media management platforms available, each with unique strengths and weaknesses.
But when it comes to managing your Twitter account, Buffer is king.
Twitter is the ultimate content curation platform, and Buffer the perfect curation tool.
Content on Twitter moves incredibly quickly and most people tweet far more frequently than they’d post to Instagram or Facebook.
Digital company Fronetics tweets 40 times a day. Other swear by the “3 a day” rule. The rest of us sit somewhere in the middle between silence and over-saturation.
Regardless of how many times you post, Buffer makes sharing relevant content with your followers easy.
Using Buffer for content curation
Content curation is Twitter’s life-blood.
Marketers share content on the latest techniques. Copywriters share posts about crafting better headlines and optimizing conversion rates. And tech lovers share all things tech- from the latest news to upcoming product releases.
You can use Buffer to queue up a stream of relevant content you’d like to share. Use the Buffer browser extension to easily share the content you are reading, try a tool like BuzzSumo to discover relevant articles or give Buffer’s own internal content inbox a go.
You can add up to 15 sources you use regularly to your content inbox.
Scroll through the suggested articles and click “add” on the ones you’d like to share.
This makes it easy and quick to share relevant articles your followers would enjoy without jumping from tool to tool.
Beyond the basics
Your Buffer dashboard comes equipped with powerful analytics. You can see how each post performs and even keep tabs on influencers that follow you!
Go one step further and see who is sharing your content or find relevant Twitter influencers by doing a keyword search.
You can check the analytics for your most popular posts and re-add them to your queue. And you can analyze your least popular posts and share less of the content that isn’t effective.
And it’s not just about Twitter! Buffer supports all the major social media platforms.
If you are in the market for a new social media management dashboard, Buffer certainly has a lot to offer.
Until next time, have fun storming the castle!
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