In this edition of Grey Matters, educator Phyllis Khare shares her social media marketing strategy insights, experiences, and more.
Social Media Marketing Strategy Insights from Phyllis Khare
[0:00] – Introducing this episode of the Grey Matters podcast: Phyllis Khare on social media marketing.
- Phyllis is an author, consultant, and educator specializing in the marketing and business side of social media.
[1:39] – Phyllis’ career as a social media marketing consultant.
- Though she was formerly a musician and music teacher, Phyllis had always been a marketer, both in offline and online spaces.
- There are inherent challenges when it comes to becoming a content creator (or simply thriving in the digital space) when you’re from an older generation.
[6:22] – The challenges in getting more views for video marketing content.
- There are not a lot of baby boomers in the YouTube space.
- Older content creators can use their experience as an edge to stand out in a marketing space dominated by younger generations.
[9:11] – Fighting ageism and sexism in the online marketing space.
- You can attract a certain type of audience based on your personality.
- Relationships and experiences really solidify a business, because people get to know you as a real person, and not just somebody on a screen.
[11:02] – Reinventing oneself and preparing to take a deep dive into online marketing.
- For older generations, there usually a really big gap between the technology that they grew up with, and where technology is now. They either have to go through that technology learning phase, or they have to learn to outsource it.
- Technology is learnable.
- Before tackling high-level digital and social media marketing strategies, learn the basics first.
[14:15] – Thoughts on outsourcing and mentoring.
- Older generations can bring the experience, and the younger generations can bring the technical clarity. Both can learn from each other.
- As you bring people under your wing and mentor them, you are actually building your legacy.
[16:00] – Road trips and becoming a digital nomad.
[21:01] – Selling products and services online, and the overall online marketing journey.
- Adopting the scientist/researcher mindset when it comes to online marketing: testing everything out to find the best one.
- One example is that now, creative products can be ordered online on demand. There are many sites that serve as a platform to facilitate these kinds of transactions.
[23:23] – On making money from creative output and pursuits through digital and social media marketing.
- Marketing effectively on the right social media platforms is the key to reaching your online audience.
- If you are not a marketer at heart, then you are going to have to partner with somebody or learn how to do it.
- The skill of understanding how to run a physical retail location translate into the social space more effortlessly than people realize, once they start understanding that the same principles apply.
[29:29] – Adapting to change and moving out of your comfort zone.
- You have to be willing to try things to get you to the next step. Getting started on something will certainly involve feelings of anxiety and uncertainty, but over time and as you get used to the dynamics of the space, such concerns will disappear.
- Fail fast.
Resources
I love Phyllis Khare’s attitude, how she takes on every challenge head on and dives in, no excuses!
You can find her at
Do you Grok This?
For those of you confused by our “blast from the past” riffing on Phyllis using the term, Grock.
It is a term coined in the Robert A Heinlein book, Stranger in a Strange Land (1961). A Science Fiction staple for all of us who grew up in the ‘70s.
What does it mean?
To Grok something is to understand it so fully that it becomes a part of you, and you of it. I probably butchered that description, but here is the Wikipedia Page https://en.wikipedia.org/wiki/Gro–
