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My YouTube Publishing Process

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Steve Dotto here. I want to welcome you to the next installment in our journey towards 100,000 subscribers. Today, I thought I’d walk you through my publishing process. This is not going to be in detail looking at any of the steps which each call for future videos and installments of this series. But instead, I want you to see kind of in the fullness what I do as I basically publish each video and the steps that I take with each of my videos because I go through pretty much the same routine with each and every video. So it all starts with recording the video and I use a tool called ScreenFlow for that on the Mac. Now ScreenFlow allows me to edit and create the screencast videos all in one great interface. It’s a multitrack editor that I’m getting very comfortable with that allows me to produce them very, very quickly. Once I finished the video, I take advantage of integration that ScreenFlow has with YouTube and I publish it directly to YouTube. I’m able to open up a dialogue box right here within ScreenFlow, take my finished and composed video and store it directly to YouTube. Now here I don’t spend a lot of time on the copy at this point because one of the things I do is I publish everything in HD but I also publish it as Unlisted because I don’t want it to be seen until I’ve cleaned it up and got it all ready for primetime. I give it a title and I’m willing to change that title once I’ve uploaded. I give it a basic description and I use a tool called TextExpander to include kind of a pre-baked template of the description of what DottoTech is, who I am and where to go in order to find my content. Actually, I’ll just put that in right here. I just use a quick keyboard shortcut called #typromo and you see what happens. It puts in all of this information about Steve, I’m a really fun guy and here’s where you go to find out information, about having me speak and all that sort of stuff. I do that on each video to make sure that I’ve gotten the proper branding and information included. Then I say Publish. Once I click on Publish, it takes anywhere from ten minutes to an hour to render the video and upload it to YouTube. While it’s uploading to YouTube, I then go across and I open Photoshop Elements. Actually, I don’t even bother using full Photoshop. I just Photoshop Elements and I create a graphic slate or a title page for the video. I follow the same format for each one. Here are the ones that are for this particular series that I’m working on right here right now. I’ll probably take a look. There’s my YouTube publishing template and here’s one for my normal productivity videos. Now there are very specific things that I do in this. First of all, I’m very color-challenged so I don’t rely on the color choices myself. Depending on whatever product I’m showcasing in my demos, I pull one of the colors from their logo somewhere and I use it as the base background color. I think that’s safest. Then what I do is I use a tool called color scheme designer. Here’s a quick video that showcases this product. I use it to find the complementary color if there’s not one already in the logo. We’re looking at Sanebox here. We see they have just this kind of dark blue so I chose the dark blue and then I used the color scheme designer to help me pick a complementary color. That way I never choose ugly colors anymore and my slates tend to look a little bit better. The other thing I do with this is I keep the text under 20% of the total surface area. Why do I do that? Because often I want to promote my videos on Facebook. I might decide to pay to promote them. This is going to be the basically the page post of the graphic that is going to be seen on Facebook. If it’s over 20% text, Facebook will reject it as an ad so I keep it under 20%. You can see with these videos here on growing to 100,000 subscribers, I’m never going to be advertising these on Facebook so I’m not really concerned with filling it up the text, incorporating more text. The other thing that you want to consider yourself is when these graphic cover pages are in YouTube, then often just be in thumbnail format, nice and small. So you want to make sure that whatever text you have is going to stand out and whatever message you have is going to pop because people are often going to be making decisions on whether they view your video off just a tiny little thumbnail. So trying to make it look appealing in that space is something that you want to consider. Once this is done, I save this to Dropbox and it’s ready to go. As soon as they video has been uploaded, then I have the ability to add the slate to it once it’s done. Then I go into YouTube. Well, usually I don’t go into YouTube right away because it won’t have uploaded that quickly. Once it’s been uploaded, I then go into the upload manager and I find the new video. It’ll be here usually. Let’s just go into this one here and pretend that this is the one that we just uploaded. We will not see this thumbnail here but instead we will have a series of images from within the video that are made available to us as thumbnails. We’ve all seen so many videos on YouTube with bad poses of screen grabs from within the video. That’s why I will then clock on here and I will simply upload a new graphic, the new graphic, to it. That’s the first thing I do. I save that change. Now I mentioned that my video is at this point Unlisted. I don’t list it until I finish massaging all of the data on it, massaging it and making sure it’s all ready for you to consume. So I leave it Unlisted but I will grab this URL from the very top here and I will email that to my transcriptionist. I have a person who takes all of my videos and they transcribe it all so that I can incorporate those as closed captioning. It doesn’t usually happen before it gets published because there are a few days in between but I get it into that process so that she knows that it’s there in the queue for her. As soon as she can, she gives me the text file and then I incorporate the text file as closed captioning. Here’s a link to a video where I walk you through that process. I’m not going to bother doing that here but if you’re interested in seeing how I add closed captioning, it’s right here in this video here that you can click on and take a look at. Next stage is I go in and I set annotations. Annotations are so important. Annotations allow us to create interactivity within the video. I talked in an earlier video about how important it is to ask for the subscription. This is where I ask for the subscription. In all of my videos at the 30-second mark, I include a subscription button right there, saying “Please subscribe to my videos.” There will have been one in this video here today as well. I invite you to subscribe and I create the annotations and I go through that process. Any other links that are within the video like the links that I’ve been talking about to other videos, they will all also be annotated at this point. I add all these annotations and links through. We’ll do a detailed video on how to accomplish this. Once this is all done, I save this and publish it. Then it’s ready to go. Then basically, I will take a few minutes at this point here and I will go through and I will work on the title. I’ll try and come up with a better version of the title than the one that I kind of rushed through probably when I first published. I will add to the description. I will fill out the description and make sure we have lots of good information there that YouTube can search on in the description. If I have access to the text file and the transcript, I’ll upload that and then I spend some time working on the tags, making sure that it’s probably tagged so that all of the relevant information is in the tags so again, YouTube can find it and verify that it’s the sort of content that somebody might be searching for and allow them to find it once if they are searching for it online. So then I’ve done all the different pieces of detail to the video. I have upgraded my cover art. I have annotated it. I have got in process for getting the closed captioning taken care of. I have checked and made sure my SEO content is in place with a good title, a good description and good tags. And then I turn on monetization because I monetize all of my videos. That’s how I make a little bit of money because I monetize my videos and that’s where I run the ads. We will do several of these videos on monetization and ads and whether or not you should or should not be including ads in your videos. Then I save all of those changes. Then once I’ve done all of those different steps, I am ready for it to be published. Now I wait for when I want to publish it in my editorial schedule because I don’t want to have like eight videos going out all at the once. I want to spread them out and I’m working very hard to adhere to a regular publishing schedule of a productivity video on Monday, YouTube video on Tuesday, productivity video on Wednesday, YouTube video on Thursday and then whatever I feel like on Friday. I’m thinking I’m going to be publishing five days a week. We’ll see if I maintain that pace. At any rate, there’s going to be two a week, minimum, which are my two productivity videos. Then once that’s all ready to do, I choose Public as far as the settings go. When I choose Public, I then have the ability to create a post to my subscribers. This is going to be the first share that’s going to be coming out and it’s going to be letting people know, anybody that subscribes to the video, they can be told, “Hey, there’s a new video from Dotto.” Those are the first YouTube steps that I take towards publishing my videos. Now there are other things that I do which follow along, which I will do in a subsequent video here, which is how I take the content and then I move it into my blog and then to Facebook and to other spaces. But I think this is enough for today, just seeing the process and the steps that I take to get each video published and refined to the point that it’s ready for public consumption. I hope you found this valuable. Please, if you’re passionate about growing your YouTube channel well then share with us. If you’ve got ideas of things that I’m not doing or you want to question me on things, enter those into the Comments field below and let’s engage in a dialogue. I’m all about learning. The thing about publishing on YouTube is there’s no university to go to to learn about it. We’re making these things up as we go. Some of us are doing a good job and some of us are making mistakes. I’m probably doing a little bit of both. I’d love to hear your ideas and share with you and we can all increase the value of our YouTube channel together. Please subscribe to this channel right now. That way you’ll hear about these videos as they come across. Plus it creates social proof that this is indeed good content and it helps me meet my goal which is to be at 100,000 subscribers at the end of the year. It’s a lofty goal. I know I need your help to get it. Thanks so much for your time. We’ll see you real soon. I’m Steve Dotto.  


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