Great content is one of your biggest assets! It drives people to your website, engages your followers and helps you build a quality email list. As with all great assets, it needs to be managed. Today, I’m going to share how we manage our content publishing schedule.
Creating a content publishing schedule with Asana
Asana is great project management tool and we use it to design our content strategy. Why Asana when there are so many other tools specifically designed for this? It was a mix of conscious choice and happenstance! For a long time, Dotto Tech’s publishing schedule was a bit haphazard. As the team grew we needed something a more defined. At around the same time, Asana added Trello-style cards to its line up, making it easier to visually track projects. It was the perfect match.
Designing the content publishing schedule
A streamlined content schedule is great for both your team and your readers. To keep track of ours, we created a list for each stage a piece of content moves through, starting with staging all the way to publication and beyond. A typical piece of content starts off as an idea card in the staging list. Once the idea has been defined, the card moves into production. That’s when every team member gets assigned a task and a date within the card. Once the task is complete, it gets checked off! To keep everything in the same place, we upload any images or docs related to the task to the actual card. This makes it easy for everyone to access what they need without wasting time searching for it! Asana also makes it really easy to keep communication confined to specific tasks and sub-tasks. So, if we need to talk about the copy, we keep the conversation confined to this space. This gives all our conversations specific context and makes them easy to find. Keeping all our assets and communication in the same place makes it easy to see exactly what’s done and what needs doing. Once all the tasks are complete, the card moves into publishing! While not a content management tool per se, Asana gives you the freedom and flexibility you need to create a system that works for you and your team.
Until next time, have fun storming the castle!
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