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Image Credit: Social Media Examiner<\/p>\n\n<\/div>\nThe most commonly used social media platforms include Facebook (93%), Twitter (76%), LinkedIn (67%), and YouTube (53%)<\/strong> to round out the top four. Interestingly YouTube is ahead of Instagram, Google+, and Pinterest, which validates those of us who advocate the value of YouTube as a legitimate and sustainable social media platform. For the most part, people rarely view YouTube as a social media platform and more of a delivery mechanism. So, this should open everyone\u2019s eyes that it is, in fact, becoming increasingly more accepted and growing in popularity as the trend to video continues to expand.\n\nFor the most part, people rarely view YouTube as a social media platform instead they tend to view YouTube as more of a delivery mechanism. So, this should open everyone\u2019s eyes that it is, in fact, becoming increasingly more accepted and growing in popularity as the trend to video continues to expand.\n\n\n \n
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Video is a constant theme for 2016\/17<\/strong><\/h3>\nThe number one finding from this report is that video has become essential. <\/b>A whopping 73% <\/b>of marketers plan on increasing their use of video in their social media campaigns. This includes all types of video, YouTube, live streaming, etc. but Facebook<\/b> and YouTube<\/b> hold down the two top spots as far as use in their plans. For those that are in the market of creating content, this is huge! As new platforms emerge and existing tools advance and become more robust, it creates a growing opportunity to provide these marketers with valuable content.\nMarketers plan to increase their use of videos (73%), visuals (71%), blogging (66%), live video (39%), and podcasting (26%), in that order. \u2013 Social Media Examiner<\/blockquote>\nVideo is powerful. It\u2019s here to stay, rapidly growing and constantly evolving. All content creators can take this as validation that current endeavors are well placed.\n\nUntil next time, have fun stormin\u2019 the castle!\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t