{"id":27674,"date":"2021-06-03T03:10:42","date_gmt":"2021-06-03T10:10:42","guid":{"rendered":"https:\/\/dottotech.com\/?p=27674"},"modified":"2021-06-02T11:26:35","modified_gmt":"2021-06-02T18:26:35","slug":"finding-out-your-business-focus-gm70","status":"publish","type":"post","link":"https:\/\/dottotech.com\/finding-out-your-business-focus-gm70\/","title":{"rendered":"Finding Out Your Business Focus &#8211; GM70"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27674\" class=\"elementor elementor-27674\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3564808 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3564808\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a8228ac&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b4b91d\" data-id=\"0b4b91d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9cd8a4 elementor-widget elementor-widget-text-editor\" data-id=\"b9cd8a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is the episode of Grey Matters that every person thinking about starting a business &#8211; or succeeding in their existing business &#8211; should listen to right now. The alternative may mean months or even years of focusing in the wrong direction.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5adc9a elementor-widget elementor-widget-html\" data-id=\"d5adc9a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe title=\"Figuring Out Your Business Focus - GM70\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=ctk3n-105336f-pb&from=pb6admin&download=1&share=1&download=1&rtl=0&fonts=Arial&skin=1&btn-skin=7\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e105574 elementor-widget elementor-widget-text-editor\" data-id=\"e105574\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h1>Show Notes<\/h1><p>The age old question for entrepreneurs, &#8220;What should my business look like?&#8221; is one where the answer &#8211; or at least the correct answer &#8211; can elude us for far longer than we were hoping or imagining. Business owners are challenged with the need for customers, the desire to become profitable, and doubts about the right way to proceed.\u00a0<\/p><p>How do we balance the passions we have with the problems we can solve for customers? How do we identify the right opportunities where our business can be the answer to customer problems? How do we avoid targeting too broadly, or too narrowly, for our ideal audience?<\/p><p>All of these questions are answered by Steve in another helpful episode of the Grey Matters podcast. What are you waiting for? Figure out your business focus &#8211; the right one &#8211; today.\u00a0<\/p><hr \/><p><strong>Links from this Episode<\/strong><\/p><p><a href=\"https:\/\/www.boredpanda.com\/ads-collecting-information-explanation-robert-g-reeve\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why We See Ads Online for Items We Were Just Talking About<\/a><\/p><p><a href=\"https:\/\/www.adweek.com\/media\/twitter-spaces-come-to-twitter-com-on-desktop-mobile\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter Spaces Comes to Desktop, Not Just Mobile<\/a><\/p><p><a href=\"https:\/\/techcrunch.com\/2021\/05\/26\/facebook-and-instagram-will-now-allow-users-to-hide-like-counts-on-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Now You Can Hide Like Counts on Facebook and Instagram<\/a><\/p><p><a href=\"https:\/\/www.howtogeek.com\/726236\/why-is-it-so-hard-to-buy-a-graphics-card-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Got a Graphics Card You Aren't Using? You Might Be Able to Cash In<\/a><\/p><p><a href=\"https:\/\/www.marketwatch.com\/story\/epic-vs-apple-the-predicted-verdict-is-in-11622224463\" target=\"_blank\" rel=\"noreferrer noopener\">Epic Games vs. Apple<\/a><\/p><hr \/><div><strong>Our other things:<\/strong><\/div><ul><li>Weekly live, free tutorials &#8211;\u00a0 <a href=\"https:\/\/dottotech.lpages.co\/webinar-wednesday\/\">Webinar Wednesday<\/a><\/li><li>Weekly live, paid business tutorials &#8211;\u00a0<a href=\"https:\/\/wearethegreywave.com\/foundational-friday\" target=\"_blank\" rel=\"noreferrer noopener\">Foundational Fridays (Business Building Blocks)<\/a><\/li><li><a href=\"http:\/\/facebook.com\/groups\/gogrey\">Grey Zone on Facebook<\/a> a place for Baby Boomers and GenX to meet, share and learn about online business<\/li><li><p>Grey Matters is made possible through your generous support! <a href=\"http:\/\/patreon.com\/dottotech\">Please\u00a0become a Patron of Grey Matters!<\/a><\/p><\/li><\/ul><div>\u00a0<\/div><div><strong>All our other Links Worth Visiting!<\/strong><\/div><div>\u00a0<\/div><div>\u2192 Join us for Webinar Wednesday, every week!: <a href=\"http:\/\/members.dottotech.com\/webinar-wednesday-registration-page\/\">http:\/\/members.dottotech.com\/webinar-wednesday-registration-page\/<\/a><\/div><div>\u2192 Hire Steve as a Speaker:\u00a0<a href=\"https:\/\/dottotech.com\/speaker\/\">https:\/\/dottotech.com\/speaker\/<\/a><\/div><div>\u2192\u00a0\u00a0We have Merch!\u00a0<a href=\"https:\/\/teespring.com\/stores\/dotto-tech\">https:\/\/teespring.com\/stores\/dotto-tech<\/a><\/div><div>\u2192 What We Use, Steve\u2019s Toolkit:\u00a0<a href=\"http:\/\/bit.ly\/2JWqrBM\">http:\/\/bit.ly\/2JWqrBM<\/a><\/div><div>\u2192 Our Amazon Store:\u00a0<a href=\"https:\/\/www.amazon.com\/shop\/dottotech?ref=ac_inf_hm_vp\">httphttps:\/\/www.amazon.com\/shop\/dottotech?ref=ac_inf_hm_vp<\/a>\u00a0<\/div><div><hr \/><p><strong>About Us:<\/strong><\/p><p><em><span style=\"font-weight: 400;\">Steve Dotto &#8211; Host<\/span><\/em><\/p><p><span style=\"font-weight: 400;\">Canada's favourite geek.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.<\/span><\/p><p><span style=\"font-weight: 400;\">After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.<\/span><\/p><p><span style=\"font-weight: 400;\">His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.<\/span><\/p><p><span style=\"font-weight: 400;\">Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.<\/span><\/p><p>\u00a0<\/p><p><em><span style=\"font-weight: 400;\">Rachel Moore &#8211; Producer<\/span><\/em><\/p><p><span style=\"font-weight: 400;\">From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Bottom line: if there\u2019s a camera, microphone, and\/or stage involved, Rachel can carry the message in a memorable way.\u00a0\u00a0<\/span><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2766839f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2766839f\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;0747da7&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-48ceb2f\" data-id=\"48ceb2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-423c4f67 elementor-widget elementor-widget-image\" data-id=\"423c4f67\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/podcasts.apple.com\/sb\/podcast\/grey-matters-with-steve-dotto\/id1445594874\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"283\" height=\"68\" src=\"https:\/\/dottotech.com\/wp-content\/uploads\/2019\/05\/iTunes-Grey-Matters-Buttons-2.png\" class=\"elementor-animation-shrink attachment-full size-full wp-image-19970\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-23c2e04\" data-id=\"23c2e04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c2307d4 elementor-widget elementor-widget-image\" data-id=\"5c2307d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9ncmV5bWF0dGVycy5wb2RiZWFuLmNvbS9mZWVkLnhtbA\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"283\" height=\"68\" src=\"https:\/\/dottotech.com\/wp-content\/uploads\/2019\/05\/Google-Grey-Matters-Buttons-1.png\" class=\"elementor-animation-shrink attachment-full size-full wp-image-19969\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6575b944\" data-id=\"6575b944\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64e4a974 elementor-widget elementor-widget-image\" data-id=\"64e4a974\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/open.spotify.com\/show\/2LDVCXfD52knJuOLqNOmFZ\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"283\" height=\"68\" src=\"https:\/\/dottotech.com\/wp-content\/uploads\/2021\/02\/Grey-Matters-Spotify-Buttons.png\" class=\"elementor-animation-shrink attachment-full size-full wp-image-26509\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6e7c646a\" data-id=\"6e7c646a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a841c51 elementor-widget elementor-widget-image\" data-id=\"2a841c51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.stitcher.com\/podcast\/steve-dotto\/grey-matters-2\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"283\" height=\"68\" src=\"https:\/\/dottotech.com\/wp-content\/uploads\/2019\/05\/Grey-Matters-Stitch-Buttons-1.png\" class=\"elementor-animation-shrink attachment-full size-full wp-image-20096\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This is the episode of Grey Matters that every person thinking about starting a business &#8211; or succeeding in their existing business &#8211; should listen to right now. The alternative may mean months or even years of focusing in the wrong direction.<\/p>\n","protected":false},"author":15,"featured_media":27675,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"passster_activate_protection":null,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[2032],"tags":[2563,2603,2663,2035,2662],"_links":{"self":[{"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/posts\/27674"}],"collection":[{"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/comments?post=27674"}],"version-history":[{"count":0,"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/posts\/27674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/media\/27675"}],"wp:attachment":[{"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/media?parent=27674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/categories?post=27674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/tags?post=27674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}