{"id":26326,"date":"2021-01-28T06:42:01","date_gmt":"2021-01-28T14:42:01","guid":{"rendered":"https:\/\/dottotech.com\/?p=26326"},"modified":"2021-02-03T11:14:54","modified_gmt":"2021-02-03T19:14:54","slug":"fake-it-till-you-make-it-and-other-bad-ideas-gm52","status":"publish","type":"post","link":"https:\/\/dottotech.com\/fake-it-till-you-make-it-and-other-bad-ideas-gm52\/","title":{"rendered":"Fake It Till You Make It and Other Awful Marketing Ideas &#8211; GM52"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26326\" class=\"elementor elementor-26326\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bf58a81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bf58a81\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a6e03f3&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1764db73\" data-id=\"1764db73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94f065c elementor-widget elementor-widget-text-editor\" data-id=\"94f065c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cFake it till you make it\u201d is a bad idea for a marketing strategy plan. Learn how to be honest and succeed online in today\u2019s Grey Matters.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db20275 elementor-widget elementor-widget-html\" data-id=\"db20275\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<iframe title=\"Fake it till you make it, and other bad ideas - GM52\" height=\"122\" width=\"100%\" style=\"border: none;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/media\/player\/5hq4h-f8d2b6?from=pb6admin&download=1&version=1&auto=0&share=1&download=1&rtl=0&fonts=Helvetica&skin=1&pfauth=&btn-skin=102\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cc2684c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cc2684c\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;0747da7&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-16aee84\" data-id=\"16aee84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-725420f2 elementor-widget elementor-widget-image\" data-id=\"725420f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/podcasts.apple.com\/sb\/podcast\/grey-matters-with-steve-dotto\/id1445594874\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"283\" height=\"68\" src=\"https:\/\/dottotech.com\/wp-content\/uploads\/2019\/05\/iTunes-Grey-Matters-Buttons-2.png\" class=\"elementor-animation-shrink attachment-full size-full wp-image-19970\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-30351b0a\" data-id=\"30351b0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-269fbf7d elementor-widget elementor-widget-image\" data-id=\"269fbf7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cHM6Ly9ncmV5bWF0dGVycy5wb2RiZWFuLmNvbS9mZWVkLnhtbA\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"283\" height=\"68\" src=\"https:\/\/dottotech.com\/wp-content\/uploads\/2019\/05\/Google-Grey-Matters-Buttons-1.png\" class=\"elementor-animation-shrink attachment-full size-full wp-image-19969\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4e93ee31\" data-id=\"4e93ee31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-525197b2 elementor-widget elementor-widget-image\" data-id=\"525197b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.stitcher.com\/podcast\/steve-dotto\/grey-matters-2\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"283\" height=\"68\" src=\"https:\/\/dottotech.com\/wp-content\/uploads\/2019\/05\/Grey-Matters-Stitch-Buttons-1.png\" class=\"elementor-animation-shrink attachment-full size-full wp-image-20096\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a4f205 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a4f205\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a45eab8&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-936a540\" data-id=\"936a540\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-893632a elementor-widget elementor-widget-text-editor\" data-id=\"893632a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Fake It Till You Make It? How to Make a Webinar Successful with Honest Marketing Techniques<br \/><br \/><\/b><\/h2><p><span style=\"color: #ff6600;\"><b>[0:00]<\/b><\/span><b> \u2013 Introducing this episode of the Grey Matters podcast: \u201cFake it till you make it.\u201d<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Catholic concept of venial sins and mortal sins also applies in the world of business, at least as far as marketing goes. There are certain mistakes that you can &#8211; and can\u2019t &#8211; be forgiven for.<br \/><br \/><br \/><\/span><\/li><\/ul><p><span style=\"color: #ff6600;\"><b>[3:09]<\/b><\/span><b> \u2013 The pitfalls of preselling a course that you haven\u2019t even built yet.<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are a lot of philosophies in the online space which, in principle, sound good under certain circumstances. A closer look at how they're actually brought into play, however, reveals how they can be very, very bad ideas.\u00a0<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One technique that\u2019s presented as an easy and efficient way to ensure profitability is to create just an outline of a course instead of actually building it first, and then launch it with a webinar, and then presell to your community. Essentially, you will be selling something that has not yet been developed. The perceived benefits of this are revenue generation and making sure that there\u2019s interest for what you\u2019re offering. However, this is extremely deceptive, and an outgrowth of the \u201cfake it till you make it\u201d attitude.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preselling is a terrible idea for a first-time course maker, because you are unaware of potential roadblocks, have no way to gauge the amount of actual effort you\u2019ll need to put into developing said course, and are thus not in a position to be able to deliver it successfully. In many ways, it is like taking your friends on a vacation by piloting a plane yourself, when you\u2019ve never flown a plane before.<br \/><br \/><br \/><\/span><\/li><\/ul><p><span style=\"color: #ff6600;\"><b>[7:58]<\/b><\/span><b> \u2013 Build and Deploy versus Seed and Grow.<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This phenomenon is reflective of a real generational divergence in what's happening in the online business world. When baby boomers and Gen Xers came up in the business world, building a business was based on a \u201cbuild and deploy\u201d strategy, which involved a very long process of conceptualization, design, and distribution.\u00a0<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nowadays, though, modern channels have made it easy and convenient to adopt the \u201cseed and grow\u201d business model: You plant an idea or a product, see how the marketplace reacts to it, and then evolve the product as you go.\u00a0<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unfortunately, some people take it to an extreme where you don't even really have to have a firm idea or the experience in order to be able to deliver a finished product, choosing instead to \u201cfake it till they make it.\u201d\u00a0<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cFake it till you make it\u201d means that you are not just learning about what your customers and what the community is interested in as far as your product goes, but also learning how to develop and deliver that product yourself\u2026 AFTER positioning yourself as an expert. This undermines trust in the community and in ourselves, and ultimately ruins the credibility of the space itself.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When we consider the different sales techniques that are available to us, they're almost social engineering aspects where we understand human nature. Then, we create different mechanisms in our sales funnel. People go through the sales funnel to determine whether or not they're going to purchase a product from us. Some of these social triggers, unfortunately, can be quite manipulative.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There's a potential of damaging our reputation at some point, if we push it too far in through the dark area between what we promise and what we can actually deliver.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gated content, in which you offer people a snippet of information, but require them to provide their email address to get what they actually need, is another legit but irritating tactic, though not necessarily immoral. Similarly annoying is the \u201ccall for pricing\u201d model.<br \/><br \/><br \/><\/span><\/li><\/ul><p><span style=\"color: #ff6600;\"><b>[18:28]<\/b><\/span><b> \u2013 Some \u201cmortal sins\u201d to avoid in your marketing strategy plan, and how to make a webinar successful with honest marketing techniques.<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The biggest mortal sin is dishonesty. Often, this manifests through artificial or rigged scarcity, in the form of limited-time discount offers. Another way is by offering arbitrary expiring bonuses, which also undermine your credibility.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building a business is hard, and figuring out all of the new opportunities and where we fit is even harder.\u00a0<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recognize that there are both fast tracks and shortcuts to building an online business &#8211; techniques that will help us accelerate the growth of our community and of our business.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measure what you\u2019re asking your community to do, and how legitimate that is. Often, it's just going to come down to your gut reaction, your \u201cSpidey senses,\u201d so to speak.<br \/><br \/><\/span><\/li><\/ul><p><span style=\"color: #ff6600;\"><b><br \/>[29:14]<\/b><\/span><b> \u2013 Prerecorded webinars, and how to be honest about them.<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be upfront with your audience about whether your webinar is live or prerecorded. It's an unforgivable sin to lie and manipulate your audience in that way. People must know exactly the truth of the event that they are sitting through.<br \/><br \/><br \/><\/span><\/li><\/ul><p><span style=\"color: #ff6600;\"><b>[34:30]<\/b><\/span><b> \u2013 The generational divide, and what each side can learn from the other.<br \/><br \/><\/b><\/p><h4><b>Resources<\/b><\/h4><ul><li><a href=\"https:\/\/dottotech.com\/webinarwednesday\"><b>Webinar Wednesda<\/b><b>y<\/b><\/a><\/li><li><a href=\"http:\/\/patreon.com\/dottotech\"><b>Patreon<\/b><\/a><\/li><li><a href=\"mailto:podcasts@wordpress-1174654-4110362.cloudwaysapps.com\"><b>podcasts@wordpress-1174654-4110362.cloudwaysapps.com<\/b><\/a><\/li><li><a href=\"https:\/\/www.deadlinefunnel.com\/\"><b>Deadline Funnel<\/b><\/a><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db736f4 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db736f4\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;446e787&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10fb370\" data-id=\"10fb370\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0766bb8 elementor-widget elementor-widget-text-editor\" data-id=\"0766bb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div>There are a lot of really bad ideas in the online marketing space, that seem like good ideas when you first hear them.<\/div><div>But at the top of the list:<\/div><div><em><strong>Fake it till you make it<\/strong><\/em><\/div><div>Not only does it undermine the credibility of the person faking it, but it also hurts the credibility of the entire space.<\/div><div>\u00a0<\/div><hr \/><div><strong>Contact us:<\/strong><\/div><div>I love to hear from you! Please drop us an email:<\/div><div><a href=\"mailto:podcasts@wordpress-1174654-4110362.cloudwaysapps.com\">podcasts@wordpress-1174654-4110362.cloudwaysapps.com<\/a><\/div><div>\u00a0<\/div><hr \/><div><strong>Our other things:<\/strong><\/div><div>Weekly live, free tutorials &#8211;\u00a0 <a href=\"https:\/\/dottotech.lpages.co\/webinar-wednesday\/\">Webinar Wednesday<\/a><\/div><div>\u00a0<a href=\"http:\/\/facebook.com\/groups\/gogrey\">Grey Zone on Facebook<\/a> a place for Baby Boomers and GenX to meet, share and learn about online business<\/div><div>\u00a0<\/div><div>Grey Matters is made possible through your generous support!<\/div><div><a href=\"http:\/\/patreon.com\/dottotech\">Please\u00a0become a Patron of Grey Matters!<\/a><\/div><div>All our other Links Worth Visiting!<\/div><div>\u00a0<\/div><div>\u2192 Join us for Webinar Wednesday, every week!:\u00a0<a href=\"http:\/\/members.dottotech.com\/webinar-wednesday-registration-page\/\">http:\/\/members.dottotech.com\/webinar-wednesday-registration-page\/<\/a><\/div><div>\u2192 Hire Steve as a Speaker:\u00a0<a href=\"https:\/\/dottotech.com\/speaker\/\">https:\/\/dottotech.com\/speaker\/<\/a><\/div><div>\u2192\u00a0\u00a0We have Merch!\u00a0<a href=\"https:\/\/teespring.com\/stores\/dotto-tech\">https:\/\/teespring.com\/stores\/dotto-tech<\/a><\/div><div>\u2192 What We Use, Steve\u2019s Toolkit:\u00a0<a href=\"http:\/\/bit.ly\/2JWqrBM\">http:\/\/bit.ly\/2JWqrBM<\/a><\/div><div>\u2192 Our Amazon Store:\u00a0<a href=\"https:\/\/www.amazon.com\/shop\/dottotech?ref=ac_inf_hm_vp\">httphttps:\/\/www.amazon.com\/shop\/dottotech?ref=ac_inf_hm_vp<\/a>\u00a0<\/div><p>\u00a0<\/p><div>\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201cFake it till you make it\u201d is a bad idea for a marketing strategy plan. Learn how to be honest and succeed online in today\u2019s Grey Matters.<\/p>\n","protected":false},"author":2,"featured_media":26331,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[2032],"tags":[2558,2561,2562,2557,2559,2560],"_links":{"self":[{"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/posts\/26326"}],"collection":[{"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/comments?post=26326"}],"version-history":[{"count":0,"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/posts\/26326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/media\/26331"}],"wp:attachment":[{"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/media?parent=26326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/categories?post=26326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dottotech.com\/wp-json\/wp\/v2\/tags?post=26326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}