This may sound a bit preachy, but it’s true: Your website is your most valuable asset. That is, if you put it together properly. Here’s how.
Website Worth: Why It’s Your Most Valuable Asset
[0:00] – Why I feel I have the best job on the planet.
- Regardless of how many fun and interesting tech topics he has talked about, one of the most important aspects of any online marketing endeavor is a good website.
[2:43] – Talking about websites, and why that’s today’s topic.
- Websites are still the most important and most valuable tool that you have in your arsenal, even with Facebook, Twitter, and all of the other social platforms out there.
- Remember: Every single person that comes to your website is visiting you, regardless of whether you know who they are or not.
- Much like having an attractive storefront, the importance of developing and designing a good quality website is paramount.
[6:07] – What a good website should entail.
- It all comes down to creating engagement.
- You want your visitors to have a satisfying visit to your website, to find what they need, and to want to come back.
- If you're trying to create engagement, you do so by making sure that your website is packed full of relevant content, the information that your community is looking for.
- Understanding your community's pain points, what they're searching for, and how you can help them are all important.
[7:15] – How his website underwent a complete redesign five months before the podcast episode was recorded.
- Steve worked with his designer Liz on all aspects of the website, and acknowledges the excellent results of the redesign.
- He walks us through the different sections of the newly restructured website.
- He shares how the new features encourage action and engagement from visitors.
- He talks about using WordPress for the site, and mentions other site builders like Wix.
- After his time on TV, Steve took it upon himself to build his own website. He describes it as “terrible,” but acknowledges that it was a learning experience for him, mainly about the capabilities of WordPress.
- People tend to judge you by how well your technology performs, so making sure that you have as much uptime as possible is just good business from multiple aspects.
- If you’re looking to hire a designer or developer to help you with your website, it can be the same person, as long as it’s someone who you can trust would not hold your website hostage.
- You must have access and control over all parts of your website to prevent this from happening.
[15:20] – The technical aspects of building a good website.
- Your website should have plenty of opportunities for people to register for your newsletter or for your mail list, encouraging them to join your community in some way.
- One example is a list builder; list builders are documents that people can download, that add value to their lives.
- It’s worth making sure that you have a Facebook tracking pixel attached to your website as well. When a person visits your site, the pixel registers with Facebook that this person has visited your site. This can help you get a better idea of your visitor’s profile (which is useful for advertising down the line), without having to know their name or other sensitive private information about them.
- Steve’s favorite plugin for WordPress is Pretty Links, which takes long, complicated URLs and turns them into short, easy-to-remember links that are convenient to share.
- In general, all of these different aspects of your website contribute to the overall experience of the user, which is why you should strive to make it as positive as possible.
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