You send emails every day.
Yet, a lot of the time, you feel like you could communicate that same information so much better in person.
Today, I’m going to show you how to send the next best thing to an in-person chat– I’ll show you how to use video emails.
What is a video email?
A video email is simply an email with an embedded video inside.
Here’s an example of a video email from Vidyard– it has all the elements of a normal email but it also has a clickable video that tells me more about the event they’re promoting.
You don’t have to have the power of a company like Vidyard behind you to use videos in your email.
The DIY Email Video System
Before we get started, a quick word of warning.
Never send a video as an attachment. For starters, the file is too large to be sent comfortably. And, because of virus concerns, most people will never open it– that’s if it makes it past the SPAM filters.
Now that’s out of the way, here’s how to create a quick video using software that comes with your computer.
For this tutorial, I’ll show you how to do this with the Quicktime player but if you’re on Windows or another operating system that’s not OS, you can get the same results with VLC.
1. Open up your email and start a new email
Go over to your email provider and start a new email.
Write down the points you’d like to cover– this makes it easier to stay on message during the video.
Why are we doing this? This gives you a nice focal point for a screen recording.
To make the email a bit more personal, and the screen a bit more exciting, I like to use Bitmoji.
2. Record your screen
Open up QuickTime Player. To start a new recording, click on file and select “new screen recording.” At this point, QuickTime will ask you to select the area of the screen you’d like to record– select the email you created.
When you’re ready, hit record and create your video.
This is a really easy way to make a video when you want to talk through something but don’t feel camera ready.
If you are ready to turn the camera on you, you can use QuickTime and your laptop’s webcam to record a video.
3. Host your video
Use a cloud-based solution like DropBox to upload the video. When you want to add it to an email, just grab the link and embed it.
Now you’re ready to send your first DIY video email!
Using the tools you’ve got
You’ve got the tools to use video in your email anytime you feel it will enrich the recipient’s experience.
And if you’re looking for other solutions, you can use a tool like Snagit or CloudApp to record your screen and host your screen recordings to the cloud– these tools save you the extra step of manually uploading to DropBox.
Have you used video email? Is it something you think you’ll use in the future? Let me know in the comments!
Until next time,
Have fun storming the castle!
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