If a video is a more suitable form of media, then you follow the same steps as the picture just simply record your 10-second video and share. Important to mention within the creation process are the filter options. Sure there are the traditional color options like black/white, sepia and so on when you swipe to the left. However when you swipe to the right, you get other quick information filters at your disposal. Filters like geo-filters, which can be customized and purchased for specific events. Imagine you attend a concert and the band creates and purchases a geo-filter which you can tag the event within the Snap. Also, there is a time filter, which is a time stamp that allows you piece your story’s timeline as you go. It’s best to play around in the app and see which works best for you and your message.
To access the management features of SnapChat swipe down on the screen. This will show your snapcode which is a QR code that is unique to your profile. So a potential follower can snap a photo of your snapcode, and it will subscribe them to your account. Your unique snapcode can be integrated into other platforms like Facebook, Instagram and so on. You can also add friends from your address book as well. Astonishingly the bulk of the growth comes from this relatively manual process of finding and following those you are seeking.
By allowing multiple layers of quick detailed content it forces your audience to pay close attention. Your Snap will only be viewable for 24 hours. The power of the platform is it requires your community to stay engaged in what it is you are trying to communicate. We live in a time of data or information overload. SnapChat in its unique way forces us to pause and focus on the content being shared, and that is why SnapChat has its purpose within the world of social media. There are plenty of experts that are firm in their belief that SnapChat is powerful to leverage in your business. My advice? Download the app, give it a try and do as I am doing and learn as you go. Tell your snap story!
Unitl next time, have fun stormin’ the castle!