In the spirit of “seed and grow” business building, Tod Maffin guests on this episode of Grey Matters to share how he monetizes and promotes his podcast and where it might lead him in the future. If you're planning and/or producing your own podcast, listen in to this week's Grey Matters to get insights for your own show!
Ever start something without a clear goal or outcome in mind and it winds up being fabulous? This week's episode features a podcaster who took an idea and grew it into a vehicle that's driving full speed ahead… even if the destination is unknown!
In this episode of Grey Matters, Steve interviews Tod Maffin – a podcast producer who heralds back to the early days of podcasting and currently hosts a daily (you read that right) podcast called Today in Digital. What started as a bit of a copycat idea and noticing a void in the podcast universe has evolved into a powerful podcast which has a lot of pull in the digital marketing community.
Tod also shares his approach with programmatic advertising for his podcast (for ads that run in his podcast and how he promotes it via other podcasts) as well as an unlikely suspect in his social media promotions: TikTok!
Links from this Episode
Programmatic podcast advertising with Red Circle
Steve's News Stories for the week:
Facebook takes away Analytics in push to Facebook Business tools
YouTube loosens advertising rules for channels using profanity and sexual/violent content
Rachel's News Stories for the week:
Discord and LinkedIn are in copycat mode of Clubhouse
MLB Opening Day includes Twitch in programming lineup
About Us:
Steve Dotto – Host
Canada's favourite geek.
For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.
After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.
His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.
Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.
Rachel Moore – Producer
From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting.
In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters.
Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.
