So many marketing “gurus” online teach and promote using forced upsells. Forced upsells the technique of offering a lower priced product up front to get your customers to open their wallet, only to then layer on additional products that they “need“. Usually these “upsells” are a necessary part of what the customer is purchasing. The mindset behind this is that once the customer has their wallet open,ad a reduced price, then it is time to strike while the iron is hot, and extract full value!
Again, upsells do have a legitimate place in the sales cycle; we are not discounting offering additional products when there is an legitimate reason behind it. We do not agree with trying to get people to open their wallet for a small price and hit them with the higher price product immediately after, which are really a necessary part of the innitial offer!. Offering a course to the public and offering an additional option for your customers to purchase a bundle of your courses, for instance, this could be a legitimate offer. But saying here is a product A for $10 and then immediately saying, oh yeah, and to get the details you will need to purchase product B for $300, this is wrong.